Dallas Parks Foundation
The Dallas Parks Foundation is a non-profit 501(c)(3) corporation that secures funds to promote parks, public spaces and recreational programs in the City in Dallas. After almost 15 years in existence, the organization was in desperate need of a refreshed identity. The new identity reflects the multiple types of programming and projects that the foundation supports. The tagline encourages a sense of community and camaraderie between the organization and its donors.
A completely renovated website allows the foundation to feature specific projects or programs while also promoting the latest news, events and fundraising efforts.
A seasonally inspired color palette helps organize the pages of the website while also providing some flexibility for specific marketing efforts.